Privacy and IP Policy

Privacy Policy

  • Introduction
  • Scope & Definitions
  • Contact Us
  • Data Controller vs. Processor
  • Information We Collect
  • Data Collection Tools
  • Analytics & Online Advertising
  • Third Party Disclaimer
  • Information Usage & Processing
  • Community
  • External Integrations
  • User-Uploaded Data
  • Data Protection
  • Data Breach Notification
  • Your Choices & Rights
  • Data Retention & Deletion
  • Children Under 13
  • Regional Law and Rights
  • International Privacy Practices
  • Changing This Policy

Intellectual Property Policy

  • Introduction
  • Contact Us
  • Copyright Infringement Claims
  • Trademark Infringement Claims
  • Data and Algorithm Ownership
  • User-Generated Content
  • Usage of Third-Party Technologies
  • Reservation of Rights

Privacy Policy

1. Introduction

Analyttica Datalab Inc. and its worldwide affiliates (collectively, “Analyttica,” “us,” “we,” or “our”) are committed to protecting your information and respecting your privacy. This Privacy Policy (“Policy”) explains how we collect, use, process, store, protect, and disclose information obtained through our:

  • Websites
  • Mobile applications
  • Cloud-based analytics or AI services
  • Controlled widgets embedded on third-party sites
  • Any services referencing or linking to this Policy (collectively, the “Site”).

By using the Site, you agree to this Policy, our Terms of Use, and any other agreement or policy governing your use of the Site. If you do not agree to these terms, please discontinue use of the Site.

We reserve the right to modify this Policy at any time. Please check this page regularly for updates. Your continued use of the Site after changes are posted constitutes acceptance of the revised Policy.

2. Scope & Definitions

This Policy applies to all visitors, registered users, organizational clients, and others (“you,” “your”) who access or use the Site. It also covers all services we provide through the Site (the “Services”), as defined below.

  • “You” or “Your”: Anyone accessing or using the Site—visitors, registered users, content providers, or organizational clients.
  • “Personally Identifiable Information” (PII): Information that identifies or can be used to identify a specific individual (e.g., name, email address).
  • “Non-Personal Data”: Information that does not identify a specific individual (e.g., aggregated analytics).
  • “Services”: Our Business Intelligence (BI), Artificial Intelligence (AI), analytics, hackathons, measurement frameworks, community, notifications, promotions, and any other offerings or features on the Site.
  • “Third-Party Technologies”: Any technology, software, tools, or services that are developed, owned, or operated by entities other than Analyttica (e.g., third-party AI models, ML tools, LLMs, APIs, open-source software), integrated into Analyttica’s platform to provide enhanced functionality and Services.

3. Contact Us

If you have any questions about this Policy, our data practices, or your privacy rights, please contact us:

  • Email: hello@analyttica.com

We strive to respond promptly and assist with any concerns.

4. Data Controller vs. Data Processor

We may act as either a Data Controller or a Data Processor depending on context:

  • Data Processor: When you upload third-party PII (e.g., your customers’ or employees’ data) for analytics, we generally act as a “data processor,” following your instructions regarding processing.
  • Data Controller: We may be the “data controller” if we collect personal data for our own purposes, such as account management, marketing, or product improvements.

5. Information We Collect

We may collect both personal and non-personal information.

5.1 Non-Personal Information

This information is typically not used to identify you individually and can be aggregated for statistical or business purposes. It includes, but is not limited to:

  • Usage Data: Content accessed, pages viewed, time spent, user actions, functions run, referral URLs, interactions (e.g., clicks, scrolls), anonymized user flow data, and more.
  • Technical Information: IP addresses, device type, operating system, browser details, etc.
  • Geolocation Information: IP addresses received from your browser or device may be used to determine your approximate location (city, state, country).
5.2 Personally Identifiable Information (PII)

We collect PII you provide or that is necessary for specific Services, including but not limited to:

  • Account Registration: Name, email, phone, address, organization details, user profile data, unique identifiers.
  • Payment Information: Billing address, zip code, transaction details (credit card or bank details are handled by our payment processors).
  • Participation Data: Information like name, email, date of birth, phone number, etc., when you join forums, hackathons, promotions, sweepstakes, or complete surveys.
  • Communication Data: Emails, messages, or support requests you send us.
  • Public Communities / Shared Content: Profile information, forum posts, shared comments, or other publicly visible data on the Site.

You are responsible for ensuring the accuracy of the PII you submit to Analyttica. Inaccurate information may affect your ability to use the Site or receive important communications. Analyttica is not responsible for how others use information that is publicly available or otherwise accessible to those who have access to the Site.

6. Data Collection Tools

We and our partners use cookies, web beacons, tags, scripts, device/browser fingerprints, and other typical methods of collecting data (“Data Collection Tools”) to collect Technical and Usage Data. These help us enhance your experience on our Site, improve our Site, and advertise more efficiently. Examples include:

  • Recognizing returning visitors
  • Storing user preferences
  • Improving and analyzing the Site
  • Delivering relevant features, such as logins or session tracking
  • Excluding current users from certain promotional messages
  • Tracking page visits and whether emails are opened
  • And more

You can refuse or delete certain cookies via your browser or device settings. Refer to Section 8 for additional details. Please note that if you disable or remove cookies, some features of the Site may not function properly, or your experience may be less efficient.

We also track user actions on our Site (e.g., page views, feature usage, navigation events) using internal logs or instrumentation. This is essential for delivering core Services—such as measuring user progress and personalizing content—and does not rely solely on cookies or third-party trackers.

We may tie information gathered by these means to other information you provide or that we collect, as described in this Privacy Policy, to improve the Site’s functionality and personalize your experience.

7. Analytics & Online Advertising

7.1 Analytics

We partner with third-party analytics providers (e.g., Google Analytics, Intercom) to measure user interactions and improve the Site. These providers may collect your data to generate usage reports. You can often opt out via browser add-ons or provider-specific opt-out mechanisms.

7.2 Online Advertising

We may use third-party ad technologies or advertisers to place ads about our Site on other websites or apps. These third parties may collect—or we may share—certain information (e.g., your visits, interactions with our Site) to tailor ads to your interests. You can often disable personalized ad technologies via industry self-regulatory programs or your device settings. However, you may still see generic (non-targeted) ads.

8. Third-Party Disclaimer

We neither have access to nor does this Policy govern the use of cookies or other tracking technologies that third parties (e.g., ad servers, ad networks) may place on your device. Those parties may offer ways to opt out of ad targeting directly through their websites or industry self-regulatory programs. We do not control, and are not responsible for, the availability, accuracy, or effectiveness of these opt-out methods or links.

9. Information Usage and Processing

9.1 Legal Basis for Processing PII

Certain jurisdictions, including those in Europe, require the identification of the legal grounds for the collection, use, sharing, and other processing of PII. Analyttica relies on the following grounds:

  • Contractual Necessity: To perform the contract we have with you (providing Services).
  • Consent: Where you have given consent (e.g., for certain AI or marketing uses).
  • Legitimate Interests: For example, operating and improving our Services, ensuring security, internal investigations, preventing fraud, etc.
  • Compliance: Fulfilling legal obligations or responding to/defending against legal processes.
  • Community: Implementation and operation of group-wide information sharing.
  • Marketing: Customer relationship management and other forms of marketing/analytics.
  • Communication: Sending messages about the Site and communicating with you.
  • Intended Corporate Transactions: E.g., reorganizations, divestitures, mergers, and acquisitions.
  • Service Providers & Contractors: Certain vetted third parties (e.g., vendors, IT specialists) may access PII strictly as needed to operate or maintain the Site under confidentiality obligations.
  • Protection: Protecting the vital interests of any individual.

The above list is representative, not exhaustive. We do not sell or rent your personal information to third parties for monetary consideration.

9.2 How We Use Information

We use the information we collect to:

  • Provide, facilitate, and administer Services
  • Perform the contract we have with you
  • Respond to inquiries or offer technical support
  • Analyze and improve the Site
  • Conduct marketing and promotional activities
  • Detect and prevent fraud, spam, abuse, or security incidents
  • Comply with legal obligations and enforce our Terms of Use
  • Protect the rights, property, or safety of Analyttica, users, employees, or the public
  • Pursue legitimate business purposes, including product development, marketing analytics, or trend research
  • Undertake other uses outlined in Section 9.1

We do not sell or rent your personal information to third parties for monetary consideration.

10. Community

10.1 Community Environment

We offer a community environment (e.g., forums, message boards, collaboration tools) where you can post content publicly. Any information you share (including personal details) is publicly visible. Exercise caution when posting; we are not responsible for how others use information you make public. Other users may view your profile, including any information you choose to make public (e.g., username, bio, or uploaded content). If you do not want certain personal details visible, please do not include them in your profile or posts.

10.2 Community Events

We periodically host community events such as hackathons, sweepstakes, surveys, and promotions. Certain events may have additional rules or privacy terms that govern in the event of any conflict with this Policy. We collect contact and profile details (e.g., name, email) for event registration, communications, profile information, and prize fulfillment.

11. External Links & Third Party Integrations

  • External Sites: Links to external websites or services are provided for convenience. We do not control their data practices and are not responsible for their privacy policies.
  • Third-Party Integrations: If you connect external data sources (e.g., CRMs, cloud storage) to our Site, we may store credentials (API keys, OAuth tokens) securely to facilitate data syncing. You are responsible for complying with any third-party terms governing these data sources.

12. User-Uploaded Data

You may upload or integrate data sources (CRMs, spreadsheets, databases, ERPs, cloud storage) into our Site to utilize our Services. We process this data only as required to provide the requested Services.

If you upload data of third parties, you must have lawful grounds (e.g., consent, legitimate interest) for doing so. We do not monitor the content of your uploads but may act if we believe it violates applicable laws or this Policy.

13. Data Protection

We employ industry-standard physical, technical, and administrative safeguards (e.g., encryption, access controls) to protect your data. However, no system is entirely infallible. We urge you to take similar steps to protect your personal information. You are responsible for safeguarding your login credentials. If your password is compromised, change it immediately and contact us.

14. Data Breach Notification

If a breach of security leads to the accidental or unlawful destruction, loss, or unauthorized disclosure of, or access to, your data, we will investigate promptly. Where required by applicable law, we will notify affected individuals and relevant authorities, and take steps to mitigate damages.

15. Your Choices & Rights

  • Opt-Out of Marketing: Unsubscribe from promotional emails using the link provided, or adjust preferences in your account. Transactional and service-related communications (e.g., billing, policy updates) are necessary and cannot be opted out of.
  • Cookies & Tracking: Adjust your browser or device settings to manage cookies or block tracking. Refer to Section 8 for more details.
  • Account Closure and Data Deletion: Please refer to Section 16 for more details.

16. Data Retention, Deletion, & Account Closure

16.1 Updating or Deleting Your Personally Identifiable Information

You can edit your personal data at any time by logging into your account or contacting us. If you delete or request deletion of specific information, we will make reasonable efforts to remove it from our records. However, residual details may still exist in archives or logs where retention is required by law or for legitimate business purposes.

16.2 Data Retention

We store personal data only as long as needed to fulfill the purposes described in this Policy (e.g., legal obligations, dispute resolution, contract enforcement). When you upload or integrate external datasets, we generally follow your instructions regarding retention or deletion. If no specific instructions are provided, we may retain the data for a reasonable period consistent with the purpose for which it was collected or as required by law.

16.3 Deleting Your Account & What Happens Next

You may delete or deactivate your account by following instructions in your account settings or by contacting us. Even after you remove or close your account, some information may persist. For example, anonymized analytics, aggregated data, or content in community collaborations. Also, once posted in certain areas (e.g., third-party platforms), Analyttica cannot remove that data or content from external locations. We are not obligated to remove any information already anonymized or aggregated, or any data that cannot be removed without undue burden.

17. No Information from Children Under 13

We do not knowingly collect personal data from children under 13. If you are under 13, please do not use our Site. Parents or guardians who believe we may have inadvertently collected such data without verified parental consent can contact us to request its removal. Please refer to our Terms & Conditions for any additional requirements on parental or guardian involvement.

18. Regional Law and Rights

18.1 California Privacy Rights (CCPA)

California residents have rights under the CCPA, including:

  • Right to Know: The categories and specific pieces of PII we collect, use, and disclose
  • Right to Delete: Certain PII we hold
  • Right to Non-Discrimination: For exercising these rights

For details or to exercise these rights, please contact us with “CCPA Rights” in the subject line, and we will respond in accordance with applicable law. We do not sell PII for monetary consideration.

18.2 European Union Privacy Rights (GDPR)

If you are in the EEA or UK, you have rights under the GDPR or local law, such as:

  • Right to be Informed: About our data collection and use practices
  • Right of Access: To see the personal data we hold
  • Right to Rectification: To correct inaccurate or incomplete data
  • Right to Erasure: To request deletion in specific scenarios
  • Right to Restrict Processing: Under certain conditions
  • Right to Data Portability: Obtain a copy of your data in a structured format
  • Right to Object: To certain processing (e.g., direct marketing)

For details or to exercise your rights, please contact us with “GDPR Rights” in the subject line. We do not sell PII for monetary consideration.

18.3 Other Regional Specific Law

If you reside in a jurisdiction not specifically mentioned above and believe your privacy rights may apply, please contact us. We will review and address your request in accordance with any applicable legal requirements and our commitment to data protection.

19. International Privacy Practices

We may transfer, process, or store your data globally (e.g., in countries with different data protection standards). Where required by law (e.g., GDPR), we rely on Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms to safeguard cross-border data transfers. Our vendors/sub-processors must also comply with these mechanisms.

20. Changing This Policy

We may update this Privacy & Intellectual Property Policy at any time. Please check this page and our website regularly for any changes. Unless stated otherwise, changes are effective upon posting. If you continue using the Site after changes become effective, you accept the revised policy.

Intellectual Property Policy

1. Introduction

Analyttica Datalab Inc. and its affiliates (collectively, “Analyttica,” “we,” “us,” or “our”) are committed to respecting Intellectual Property (IP) rights and promoting a culture of innovation. We prohibit any infringing activity on our Site and may remove content, suspend or terminate accounts, or take legal action for repeated or deliberate violations of this policy.

This Intellectual Property (IP) Policy outlines the rights and responsibilities related to the creation, use, and protection of intellectual property within our organization. We place high value on protecting all IP, including but not limited to:

  • Proprietary Technologies
  • Copyrights
  • Trademarks
  • Patents
  • Trade secrets
  • Algorithms
  • Data Rights (including data ownership and access rights)
  • Other protected or intangible assets

Unauthorized use or distribution of protected materials is strictly prohibited. Employees, contractors, and stakeholders must respect all IP rights, and any third-party IP used must comply with appropriate attribution and licensing agreements. Violations of this policy may lead to legal action or disciplinary measures. We are dedicated to fostering a culture that supports creativity, innovation, and fair use of intellectual property.

For any definitions, please refer to Privacy Policy, Section 2.

2. Contact Us

If you have any questions about intellectual property matters, please contact us:

  • Email: hello@analyttica.com

We strive to respond promptly to any concerns regarding the protection and respect of intellectual property rights.

3. Copyright Infringement Claims

3.1 Notice & Procedure for Making Claims

If you believe material on our Site infringes your copyright, please send us a notice including:

  1. A physical or electronic signature of someone authorized to act on the copyright owner’s behalf.
  2. Identification of copyrighted work(s) claimed to be infringed.
  3. Identification of the material that is claimed to be infringing, and information reasonably sufficient for us to locate it.
  4. Your contact information (address, phone, email).
  5. A statement that you have a good faith belief that the use is not authorized by the copyright owner, its agent, or the law.
  6. A statement that the information provided is accurate under penalty of perjury, and you are authorized to act on behalf of the owner.
3.2 Counter Notification

If you believe that your material was removed by mistake or misidentification, you may send us a counter notification containing:

  1. A physical or electronic signature of the owner of the material.
  2. Identification of the material that was removed and its location before removal.
  3. A statement under penalty of perjury that you believe the removal was a mistake or misidentification.
  4. Your name, address, and telephone number, and your consent to the jurisdiction of the relevant legal authorities.

4. Trademark Infringement Claims

If you believe your trademark is being used on our Site in a way that infringes your rights, please send a written notice with:

  1. Your contact information (name, address, phone, email).
  2. The specific word, symbol, or mark in which you claim rights, including registration information if applicable.
  3. A description of how the trademark is allegedly being infringed, including the context in which it appears.
  4. A statement of good faith belief that the disputed use is not authorized by you or your authorized agent.
  5. A statement under penalty of perjury that the information provided is accurate and that you are authorized to act on behalf of the trademark owner.

5. Data and Algorithm Ownership

5.1 Ownership of Data

Analyttica recognizes the importance of data ownership. The data you upload, input, or integrate with our Services remains your property, provided you have the right to use and share it. By using our Services, you grant Analyttica a license to process, analyze, and provide insights based on that data. This includes the ability to apply machine learning, AI, and other analytics tools to derive meaningful insights while ensuring that your ownership and rights to the underlying data remain intact.

5.2 Ownership of Analytical Models and Algorithms

Analyttica’s proprietary algorithms, analytical models, frameworks, and AI/ML technologies used in our products and Services are protected by IP laws. These algorithms and models are licensed to you for use in the context of our Services. You do not acquire any ownership rights over these proprietary technologies, and you agree not to decompile, reverse-engineer, or otherwise attempt to derive the source code or underlying methodologies.

6. User-Generated Content

6.1 User Responsibility for Content

If you upload or share content through our Site or Services, you are responsible for ensuring that such content does not infringe the intellectual property rights of third parties. By submitting content, you represent and warrant that you have the necessary rights, licenses, or permissions to use and share that content. You are also responsible for ensuring that such content does not violate any applicable data protection or privacy laws.

6.2 License to Use User-Generated Content in Public Spaces

By submitting content to public spaces on the Site, you grant Analyttica a license to use, display, and distribute the content as part of the Services. While the scope of public spaces may vary, Analyttica reserves the right to use, share, or display user-generated content within the boundaries set by the applicable public space (e.g., enterprise forums, external forums, community groups, collaborative workspaces). This license is non-exclusive, royalty-free, and global, and is necessary for us to provide and improve our Services.

6.3 Limitations of Liability for User-Generated Content

Analyttica does not warrant that the content provided by users or third parties will not infringe upon the rights of any third party. Users agree to indemnify and hold Analyttica harmless from any third-party claims of IP infringement arising out of user-generated content or third-party materials used in conjunction with Analyttica’s Services.

7. Usage of Third-Party Technologies

Analyttica may use third-party technologies to enhance the services we provide. The IP and usage rights associated with these third-party tools remain with their respective providers. Analyttica’s use of these technologies is governed by the licensing agreements and terms set by those providers. By using our Services, you agree to use these tools in accordance with their respective licensing terms, which may differ from Analyttica’s terms.

Nothing in this Policy or in your use of the Services grants you ownership rights or licenses over third-party IP used or integrated into the platform. All third-party IP remains the property of their respective owners.

8. Third-Party Disclaimer

We neither have access to nor does this Policy govern the use of cookies or other tracking technologies that third parties (e.g., ad servers, ad networks) may place on your device. Those parties may offer ways to opt out of ad targeting directly through their websites or industry self-regulatory programs. We do not control, and are not responsible for, the availability, accuracy, or effectiveness of these opt-out methods or links.